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2561 Results for ‘global creative’

Marketing on Platforms

Fireball taps into streaming, Instagram to reach Gen Z of drinking age

October 6, 2022
Member Exclusive

Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing

March 20, 2023
Marketing on Platforms

One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers

October 27, 2023
Retail Media Rewritten

Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers

November 8, 2022
Member Exclusive

Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls

November 29, 2022
Content & Commerce

Digiday DealBook: Truth Social acquisition extended, Lyft’s new media division, Axios bought by Cox and more

August 15, 2022
Gaming & Esports

How Riot Games’ partnership with Jackson Wang highlights music’s role in driving esports fandom

October 27, 2022
The Creator Economy

Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures

January 31, 2023
Member Exclusive

Marketing Briefing: What will be the top marketing and advertising trends in 2023?

January 3, 2023
Member Exclusive

Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening

November 22, 2022
Content & Commerce

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

September 20, 2022
Brands in Culture

Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.

November 18, 2022
Brands in Culture

Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’

October 12, 2022

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