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2539 Results for ‘global creative’

Member Exclusive

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

March 13, 2023
The Commerce Media Era

Despite agencies’ investments in data tech, advertiser expectations still fall short

May 5, 2023
Digiday @ Cannes

‘We had to tear up our brief’: AB InBev’s in-house agency founder talks progress on the ground in Cannes

June 27, 2022
Agency Culture

How agencies are using AI to innovate for clients and work faster

September 8, 2022
Business of TV

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

May 3, 2023
Brands in Culture

Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023

December 27, 2022
Member Exclusive

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

November 21, 2022
Member Exclusive

Media Buying Briefing: Where media agencies will focus their energies this year

January 2, 2023
Brands in Culture

Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z

February 7, 2023
Member Exclusive

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up

July 24, 2023
Member Exclusive

Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha

January 16, 2023
Content & Commerce

Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division

January 31, 2023
Navigating Economic Instability

How Geoff Schiller is pitching Vice Media Group to the ad market amidst an economic downturn

January 10, 2023

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