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How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
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2483
Results for ‘global creative’
Experimental Channels
BeReal is challenged to keep marketers’ attention without robust advertising offerings
October 25, 2022
Gaming & Esports
How the world’s most ambitious esports league shrank to nothing: An oral history of the Overwatch League
January 23, 2024
Member Exclusive
CMO Strategies: Retail media’s rise — from Amazon to eBay
June 26, 2024
Evolving Agencies
Indie agency Known beats out incumbents to land AMC Networks’ media business
September 28, 2022
Gaming & Esports
The Digiday Guide to Esports Winter
June 29, 2023
Strategizing for the Future
Why Publicis Sapient’s CMO is mandating that teams use generative AI
May 11, 2023
Digiday @ Cannes
Creatividad latina ruge en Cannes, algunos hispanos ganadores del león revelan el secreto multicultural del éxito de sus campañas
June 22, 2023
Media
Teads breaks into CTV, aiming to reach 2 billion users
September 22, 2022
Marketing on Platforms
Can Snap make it as an AR company?
January 27, 2023
Member Exclusive
Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs
November 14, 2022
Brands in Culture
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
September 13, 2022
Evolving Agencies
Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure
December 26, 2022
Brands in Culture
Messi llega como chef a la cocina de Hard Rock Cafe poniéndole sabor a sus comerciales
July 24, 2023
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