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2444
Results for ‘global creative’
The Creator Economy
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
January 31, 2023
Member Exclusive
Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
December 19, 2022
Evolving Agencies
Publicis reports strong Q3 earnings — when will it feel a recessionary pinch, if ever?
October 19, 2022
Agency Culture
How agencies are using AI to innovate for clients and work faster
September 8, 2022
Agency Culture
Agencies focus on educating clients about Web3 as their demand grows
November 4, 2022
Member Exclusive
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023
Member Exclusive
Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions
February 20, 2023
Member Exclusive
Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
November 21, 2022
Evolving Agencies
Fragmented media landscape changes what clients expect from PR agencies
March 13, 2023
Brands in Culture
Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023
December 27, 2022
Evolving Agencies
Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing
February 16, 2023
Member Exclusive
Media Buying Briefing: Where media agencies will focus their energies this year
January 2, 2023
Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
September 14, 2022
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