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Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
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Special Projects
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2538
Results for ‘global creative’
The Business of AI
Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data
August 2, 2023
The Creator Economy
En una economía de influencers en auge, los creadores buscan normalizar las condiciones de pago
February 15, 2024
Member Exclusive
Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers
November 21, 2023
Social Fragmentation
Inside the cost of social fragmentation
March 8, 2023
Member Exclusive
Media Buying Briefing: What if ChatGPT could replace a media planner?
May 22, 2023
Brand Safety
The case for and against brand safety
November 16, 2023
Español
El director senior de IA generativa de Coca-Cola, Pratik Thakar, nos cuenta por qué la marca cree que “la inteligencia artificial está convirtiendo a todo el mundo en artista”
September 5, 2023
Member Exclusive
Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means
March 27, 2023
The Commerce Media Era
‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives
May 3, 2023
Sponsored
How agencies’ relationships with RMNs are continuing to evolve in 2023
May 31, 2023
Member Exclusive
CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks
September 7, 2023
Member Exclusive
Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes
October 24, 2022
Brands in Culture
La burbujeante campaña de Coca-Cola que invita a consumidores a crear arte con inteligencia artificial
March 21, 2023
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