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From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
Media
Marketing
Media Buying
Future of TV
Special Projects
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Less than five seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
SECURE YOUR SEAT
2424
Results for ‘global creative’
Member Exclusive
Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
November 21, 2022
Brands in Culture
Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023
December 27, 2022
Evolving Agencies
Fragmented media landscape changes what clients expect from PR agencies
March 13, 2023
Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
September 14, 2022
Evolving Agencies
Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing
February 16, 2023
Member Exclusive
Media Buying Briefing: Where media agencies will focus their energies this year
January 2, 2023
Member Exclusive
Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans
March 13, 2023
Beyond Ads
Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
May 12, 2023
Beyond Ads
Shopify goes back to the ’90s with voice of AOL’s ‘You’ve got mail’
October 21, 2022
Member Exclusive
Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
January 16, 2023
Brands in Culture
Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
February 7, 2023
The Commerce Media Era
Despite agencies’ investments in data tech, advertiser expectations still fall short
May 5, 2023
Member Exclusive
Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds
August 8, 2022
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