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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Business of TV
Ad-tech firms and political agencies prepare for another year of spending heavily on CTV
October 27, 2023
Marketing on Platforms
‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors
July 7, 2023
Gaming & Esports
Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight
August 23, 2023
Marketing on Platforms
Reddit looks to build out sales efforts, ad offerings ahead of IPO
March 6, 2024
Brands in Culture
Why Marriott Bonvoy wants everyone to know it’s more than just a hotel chain
May 12, 2023
Strategizing for the Future
Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production
July 3, 2023
Looking Back/Ahead to 2024
Platform winners and losers of 2023
December 29, 2023
Beyond Ads
As Apple enters the VR headset market, brands take a wait-and-see approach
June 26, 2023
Member Exclusive
Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
February 21, 2024
Member Exclusive
Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
April 10, 2023
Evolving Agencies
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
March 23, 2023
Digiday @ DMEXCO
Terry Kawaja explains why he invested in Possible, the Dmexco founder’s new conference
March 23, 2023
Marketing on Platforms
Meta’s Alvin Bowles on next steps for Reels ads
July 5, 2023
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