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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Gaming & Esports
Why Misfits is rebranding to pivot away from competitive gaming
June 20, 2023
Marketing on Platforms
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
June 8, 2023
Business of TV
TikTok, Meta, Vevo announce new ad products and planning tools on NewFronts’ final day
May 5, 2023
Member Exclusive
Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time
November 13, 2023
Digiday Awards
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
April 18, 2023
Evolving Agencies
How much content is too much? Agencies are starting to ask that question
June 2, 2023
The Creator Economy
En una economía de influencers en auge, los creadores buscan normalizar las condiciones de pago
February 15, 2024
Member Exclusive
Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?
February 27, 2023
Marketing on Platforms
Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
February 6, 2023
Evolving Agencies
How agencies are shaping the future of DEI beyond their own walls
March 27, 2023
Member Exclusive
Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers
November 21, 2023
Business of AI
Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data
August 2, 2023
Member Exclusive
Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year
June 19, 2023
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