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2444 Results for ‘global creative’

Beyond Ads

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim

May 12, 2023
Member Exclusive

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

March 13, 2023
Beyond Ads

Shopify goes back to the ’90s with voice of AOL’s ‘You’ve got mail’

October 21, 2022
Member Exclusive

Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha

January 16, 2023
Brands in Culture

Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z

February 7, 2023
The Commerce Media Era

Despite agencies’ investments in data tech, advertiser expectations still fall short

May 5, 2023
Marketing on Platforms

One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers

October 27, 2023
Business of TV

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

May 3, 2023
Navigating Economic Instability

How Geoff Schiller is pitching Vice Media Group to the ad market amidst an economic downturn

January 10, 2023
Content & Commerce

Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division

January 31, 2023
Digiday @ Advertising Week

Advertising Week Briefing: Why marketers are using brevity to get Gen Z’s attention

October 18, 2022
Member Exclusive

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement

November 7, 2022
Member Exclusive

Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds

August 8, 2022

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