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Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
Media
Marketing
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Future of TV
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2538
Results for ‘global creative’
Member Exclusive
For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience
July 21, 2020
Member Exclusive
With ads on hold, agencies face an identity crisis
April 7, 2020
Media
Publishers are changing their sales teams to forge fewer, bigger client relationships
April 27, 2020
Sponsored
Gamers and celebrities have dominated Twitter feeds during quarantine, new data finds
May 27, 2020
Media
‘You have to innovate on the value’: The disparate state of virtual event ticketing
August 7, 2020
Marketing
What comes next: Lessons from Italy
March 25, 2020
Marketing on Platforms
How TikTok is taking lessons from the record industry in building a media business
June 2, 2020
Awards
2020 Future Leaders Awards winners hail from PepsiCo, PopSugar and Allbirds
March 10, 2020
The New Normal
‘Keep an open mind and take some risks’: How National Geographic is adapting its Instagram feed
June 1, 2020
Member Exclusive
‘Agencies will have to wait it out’: Client business uncertainty flows downhill
May 4, 2020
Sponsored
Interview: As homebound consumers stay glued to their smartphones, brands are redirecting ad spend toward mobile games
May 14, 2020
Marketing
Virtual dance parties and Slack contests : How ad firms are boosting employee morale during the coronavirus lockdown
March 18, 2020
Marketing
Facing a fundraising squeeze, charities turn to TV ads
May 22, 2020
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