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19953 Results for ‘branding’

Evolving Agencies

Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility

August 14, 2023
Gaming & Esports

Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel

November 17, 2023
Member Exclusive

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

March 29, 2024
Brands in Culture

Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them

July 7, 2023
Business of TV

From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy

November 10, 2023
Marketing on Platforms

What X — the artist formerly known as Twitter — needs from a head of brand safety

August 3, 2023
Gaming & Esports

Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative

August 24, 2023
Brands in Culture

Two years in, Bose’s first CMO outlines his plan for the brand

May 30, 2023
The Business of AI

Programmatic ads pose new brand risks amid the generative AI boom

June 29, 2023
Gaming & Esports

Why Mastercard is advertising more with Riot Games even as other brands divest from esports

August 30, 2023
Sponsored

Brands are optimizing video production to drive user acquisition

March 20, 2023
Marketing on Platforms

TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies

August 28, 2023
Beyond Ads

As Apple enters the VR headset market, brands take a wait-and-see approach

June 26, 2023

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