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19935 Results for ‘branding’

Gaming & Esports

Why decoupling from FIFA could spark a brand partnership renaissance for EA FC

September 4, 2023
Member Exclusive

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

March 12, 2024
Sponsored

Why starting early is the key to brands’ success for Black Friday Cyber Monday and beyond

August 31, 2023
Equality and Opportunity

DEI group Bridge boosts board with new vice chair and agency members

February 13, 2024
Sponsored

The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data

June 4, 2024
Evolving Agencies

Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services

September 22, 2023
Gaming & Esports

DoubleVerify to support in-game ads to win over brands’ budgets for the channel

July 27, 2023
The Business of AI

‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance

August 1, 2024
Gaming & Esports

Esports team Evil Geniuses is rebranding in a bid to un-tarnish its reputation

June 24, 2024
Member Exclusive

Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies

August 25, 2023
Member Exclusive

Research Briefing: Brands are much less concerned this year about the end of the cookie

July 20, 2023
Evolving Agencies

Gale immerses clients into social beyond just media buys — will it pay off?

August 30, 2024
Beyond Ads

How apparel brand Champion is taking its creator efforts global to resonate with Gen Z

September 20, 2023

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