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19944
Results for ‘branding’
Gaming & Esports
Why gaming and esports talent management is still growing up in 2024
May 13, 2024
Sponsored
How customization, control and accountability are reshaping the way advertisers think about context
December 10, 2025
Sponsored
Why CTV is the next big branding channel for sports advertisers
April 6, 2023
Strategizing for the Future
Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand
August 10, 2023
Retail Media Rewritten
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
May 22, 2026
Sponsored
Why smarter media allocation — not bigger budgets — is driving better reach
February 3, 2026
Brands in Culture
How the push for anti-‘woke’ advertising could create controversy for brand startups
June 9, 2023
Brands in Culture
Coca-Cola set to continue generative AI efforts with holiday-season marketing push
November 30, 2023
Beyond Ads
Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
August 25, 2023
Brand Safety
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
April 24, 2026
The Sports Marketing Playbook
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
February 6, 2026
Sponsored
How purchase data is redefining TV ad performance and driving revenue
April 2, 2026
The Sports Marketing Playbook
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
December 31, 2025
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