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19935 Results for ‘branding’

Retail Revolution

How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens

May 7, 2024
Digiday @ Advertising Week

Advertising Week Briefing: Marketers, agency execs were abuzz about generative AI, brand IP

October 20, 2023
Sponsored

How DSPs are closing the gap between brands and retailers

April 6, 2023
Modern Retail Marketing Summit

December 8, 2023
The Business of AI

Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024

January 16, 2024
Marketing on Platforms

Pixability looks to boost media investments for diverse YouTube creators

October 27, 2023
Super Bowl

‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII

February 9, 2024
Marketing on Platforms

X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance

September 4, 2023
Evolving Agencies

Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility

August 14, 2023
Brands in Culture

Why Snapchat is pitching its platform as an alternative to social media

February 14, 2024
Gaming & Esports

Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel

November 17, 2023
Brands in Culture

Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them

July 7, 2023
Member Exclusive

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

March 29, 2024

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