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1413 Results for ‘behavioral targeting’

Brands in Culture

Preserving a ‘belly-to-belly’ business culture with targeting: Why Re/Max is leaning into addressable TV

March 1, 2021
Member Exclusive

Media Briefing: Publishers are polling site visitors for first-party data

June 10, 2021
Sponsored

How three top brands transformed their video ad strategies to follow the views

June 14, 2021
Marketing on Platforms

As Facebook pushes a replacement for its increasingly weak tracker, advertisers weigh privacy risk and reward

August 23, 2021
Life Beyond the Cookie

Amazon is blocking Google’s FLoC — and that could seriously weaken the fledgling tracking system

June 15, 2021
Member Exclusive

Marketing Briefing: ‘There is no over’: Pandemic forces agencies, marketers to make permanent changes to office culture

August 17, 2021
Publishing in the Platform Era

How The Weather Channel is using weather patterns and AI to inform ad campaigns

March 16, 2021
The Programmatic Marketer

Ad execs dismayed, but not surprised, by tactics Google allegedly used to control digital ad dollars

October 27, 2021
Life Beyond the Cookie

The New York Times says it won’t use identity tech like Unified ID 2.0

April 22, 2021
Member Exclusive

Gaming Advertising Forum Recap: Rapidly growing sector’s massive platforms and user diversity underestimated

April 20, 2021
Member Exclusive

Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types

May 17, 2021
Data Regulation

Health app makers are on notice amid FTC data rule refresh, but some privacy experts say the regulator has gone too far

September 27, 2021
Member Exclusive

Media Buying Briefing: Black-owned media companies step to the forefront of the upfront

March 8, 2021

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