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1413
Results for ‘behavioral targeting’
Life Beyond the Cookie
As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true
June 10, 2021
Marketing on Platforms
The niche effect: How non-traditional brands are connecting with avid fans on TikTok
November 12, 2021
Data & Privacy
This fall, tech companies will try to push private browsing into the mainstream
September 1, 2021
Sponsored
How brand lift studies and survey ads are shaping marketing campaigns
May 16, 2021
Life Beyond the Cookie
‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay
July 20, 2021
Marketing on Platforms
With a unique insight into e-commerce behavior, Klarna’s marketing strategy focuses in on being a part of the cultural conversation
May 25, 2021
Member Exclusive
Marketing Briefing: Why influencers could help market around this holiday’s supply chain issues
October 26, 2021
Data & Privacy
Google’s vague privacy cure-all is showing up in new proposals, but some say it could break the internet
August 30, 2021
Sponsored
New study: How brands are using analytics to elevate the customer experience
April 14, 2021
Life Beyond the Cookie
Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech
April 26, 2021
Member Exclusive
Digiday Research: Contextual targeting will have its renaissance
March 16, 2021
Future of Measurement
Why some advertisers could be reluctant to get on board with Google’s modeled measurement train
September 28, 2021
Content & Commerce
‘Dispensaries knew they had to change’: How the cannabis industry adapted in the pandemic
April 20, 2021
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