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    1413 Results for ‘behavioral targeting’
  • The header image shows an illustration of a sandbox with a fence around it.
    Life Beyond the Cookie

    As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true

    June 10, 2021
  • tiktok captured users
    Marketing on Platforms

    The niche effect: How non-traditional brands are connecting with avid fans on TikTok

    November 12, 2021
  • The lead image shows an illustration of two hands putting tape over their laptop's camera.
    Data & Privacy

    This fall, tech companies will try to push private browsing into the mainstream

    September 1, 2021
  • target
    Sponsored

    How brand lift studies and survey ads are shaping marketing campaigns

    May 16, 2021
  • cookie
    Life Beyond the Cookie

    ‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay

    July 20, 2021
  • david sandstrom klarna
    Marketing on Platforms

    With a unique insight into e-commerce behavior, Klarna’s marketing strategy focuses in on being a part of the cultural conversation

    May 25, 2021
  • Member Exclusive

    Marketing Briefing: Why influencers could help market around this holiday’s supply chain issues

    October 26, 2021
  • The header image shows an illustration of a sandbox with a fence around it.
    Data & Privacy

    Google’s vague privacy cure-all is showing up in new proposals, but some say it could break the internet

    August 30, 2021
  • Sponsored

    New study: How brands are using analytics to elevate the customer experience

    April 14, 2021
  • google reaper cookie
    Life Beyond the Cookie

    Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

    April 26, 2021
  • cookie
    Member Exclusive

    Digiday Research: Contextual targeting will have its renaissance

    March 16, 2021
  • Illustration of a white rabbit coming out of a Google hat.
    Future of Measurement

    Why some advertisers could be reluctant to get on board with Google’s modeled measurement train

    September 28, 2021
  • cannabis revenue
    Content & Commerce

    ‘Dispensaries knew they had to change’: How the cannabis industry adapted in the pandemic

    April 20, 2021
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