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    1415 Results for ‘behavioral targeting’
  • Illustration of a white rabbit coming out of a Google hat.
    Future of Measurement

    Why some advertisers could be reluctant to get on board with Google’s modeled measurement train

    September 28, 2021
  • cannabis revenue
    Content & Commerce

    ‘Dispensaries knew they had to change’: How the cannabis industry adapted in the pandemic

    April 20, 2021
  • adobe stock
    Sponsored

    Contextual advertising is key to driving performance in a post-cookies world

    March 2, 2021
  • senior talent needed
    Member Exclusive

    Marketing Briefing: With agencies and brands hiring at the same time there’s now a ‘war for talent’

    August 10, 2021
  • shoe dragging to a shopping cart
    Member Exclusive

    Media Briefing: Publishers eye opportunity to close the loop with retailers

    January 27, 2022
  • cookie computer
    Life Beyond the Cookie

    Vendors jostle for position ahead of coming contextual pivot

    April 13, 2021
  • Data & Privacy

    Why Facebook keeps collecting people’s data and building their profiles even when their accounts are deactivated

    October 28, 2021
  • cookieless web
    Member Exclusive

    Media Briefing: Google’s extension puts publishers at ease to continue cookieless plans, but some fear advertiser urgency is gone

    July 8, 2021
  • culture of streaming
    Sponsored

    Streaming culture is transforming brand–audience engagement

    March 31, 2021
  • cookie
    Life Beyond the Cookie

    Google coached Mondelez to build first-party data. Now the CPG brand is poised to spend even more in its walled garden

    March 16, 2021
  • Illustration of a person looking at a digital version of themself on a computer screen.
    Gaming & Esports

    With brands and platforms diving into the metaverse, leaders are emerging from the gaming space

    November 8, 2021
  • Illustration of a puzzle that spells out the word 'media.'
    Member Exclusive

    Media Briefing: Publishers reflect on the pandemic’s two-year anniversary

    March 17, 2022
  • Life Beyond the Cookie

    ‘We can’t un-FLoC ourselves’: Google’s cookieless ad targeting proposal under fire from ethics researchers, lawmakers for discriminatory potential

    April 5, 2021
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