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1415
Results for ‘behavioral targeting’
Future of Measurement
Why some advertisers could be reluctant to get on board with Google’s modeled measurement train
September 28, 2021
Content & Commerce
‘Dispensaries knew they had to change’: How the cannabis industry adapted in the pandemic
April 20, 2021
Sponsored
Contextual advertising is key to driving performance in a post-cookies world
March 2, 2021
Member Exclusive
Marketing Briefing: With agencies and brands hiring at the same time there’s now a ‘war for talent’
August 10, 2021
Member Exclusive
Media Briefing: Publishers eye opportunity to close the loop with retailers
January 27, 2022
Life Beyond the Cookie
Vendors jostle for position ahead of coming contextual pivot
April 13, 2021
Data & Privacy
Why Facebook keeps collecting people’s data and building their profiles even when their accounts are deactivated
October 28, 2021
Member Exclusive
Media Briefing: Google’s extension puts publishers at ease to continue cookieless plans, but some fear advertiser urgency is gone
July 8, 2021
Sponsored
Streaming culture is transforming brand–audience engagement
March 31, 2021
Life Beyond the Cookie
Google coached Mondelez to build first-party data. Now the CPG brand is poised to spend even more in its walled garden
March 16, 2021
Gaming & Esports
With brands and platforms diving into the metaverse, leaders are emerging from the gaming space
November 8, 2021
Member Exclusive
Media Briefing: Publishers reflect on the pandemic’s two-year anniversary
March 17, 2022
Life Beyond the Cookie
‘We can’t un-FLoC ourselves’: Google’s cookieless ad targeting proposal under fire from ethics researchers, lawmakers for discriminatory potential
April 5, 2021
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