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Electronic Arts has built its own ad server in a renewed push for ad dollars
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315
Results for ‘Razorfish’
Experimental Channels
Mientras continúa la turbulencia en X, ¿pueden las plataformas sociales alternativas captar la atención de los marketers?
May 29, 2024
Member Exclusive
Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time
November 13, 2023
Social Fragmentation
Marketers adapt to serve niche communities as culture fragments, strays from universal water cooler moments
March 7, 2023
Evolving Agencies
Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
July 17, 2023
Experimental Channels
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
May 26, 2023
Member Exclusive
Marketing Briefing: What will the top marketing trends in 2024 be?
January 2, 2024
Member Exclusive
Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023
December 19, 2023
Strategizing for the Future
Here are the trends likely to have the biggest impact on social media channels in 2023
November 17, 2022
Experimental Channels
Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
August 31, 2023
Content & Commerce
Agencies partner with platforms like Instacart as retail competition increases
April 26, 2023
Member Exclusive
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023
The Creator Economy
How media agencies are tightening brand safety and transparency measures as influencers tap AI
May 12, 2023
Strategizing for the Future
Estas son las tendencias que probablemente tendrán mayor impacto en las redes sociales en 2023
November 17, 2022
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