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Electronic Arts has built its own ad server in a renewed push for ad dollars
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315
Results for ‘Razorfish’
Member Exclusive
Marketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts
January 25, 2022
Member Exclusive
Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays
November 30, 2021
Life Beyond the Cookie
‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay
July 20, 2021
Member Exclusive
The Rundown: In an age of consolidation, agency brand names make a comeback
January 24, 2020
Agency Culture
New Huge CEO Pete Stein: ‘At the heart, consultancies are not creative’
May 24, 2019
Agency Culture
Why agency ‘brand names’ matter less
October 2, 2018
Retail Revolution
To protect its business, Kroger is building an Amazon-style flywheel
February 19, 2019
Member Exclusive
Amazon vs. incumbents: How the war to win online grocery will play out in 2019
December 17, 2018
Retail Revolution
As Amazon lurks, Instacart positions itself as grocery stores’ best friend
November 29, 2018
Marketing
By 2020, Bayer will take all of its digital media buying in-house
November 15, 2018
Retail Revolution
‘They cut to the bone’: How Sears’ cost-cutting strategy sealed its fate
October 15, 2018
Retail Revolution
How Walmart is building a defense against Amazon with a network of exclusive brands
October 5, 2018
Member Exclusive
‘A defense strategy’: How Amazon’s slow growth in grocery sparked industrywide competition
November 8, 2018
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