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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    315 Results for ‘Razorfish’
  • Member Exclusive

    Media Buying Briefing: Agency news and takeaways from CES 2024

    January 15, 2024
  • The Business of AI

    As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development

    June 6, 2024
  • Evolving Agencies

    Dentsu seeks strong Gen Z connections with expansions into gaming, anime

    July 11, 2023
  • The Business of AI

    With Firefly Image 3, Adobe aims to integrate more AI tools for various apps

    April 24, 2024
  • Experimental Channels

    As X’s turbulence continues, can alternative social platforms catch marketers’ attention?

    May 29, 2024
  • Experimental Channels

    Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

    April 19, 2023
  • Member Exclusive

    Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore

    August 13, 2024
  • Member Exclusive

    Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

    August 6, 2024
  • The 2024 Notebook

    Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture

    January 3, 2024
  • Member Exclusive

    Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

    March 18, 2024
  • Brand Safety

    As AI and influencers shape audio, agencies focus on targeting and privacy issues

    June 26, 2023
  • Member Exclusive

    Media Buying Briefing: Agencies debate biggest questions over TikTok’s future

    May 6, 2024
  • The Business of AI

    Why Boathouse’s CEO is taking a decentralized approach to using AI for clients

    August 30, 2023
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