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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
Marketing
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Future of TV
Special Projects
Digiday+ Research
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754
Results for ‘DSPs’
Future of TV
Best of the week: Spotify’s winding pivot to video
September 15, 2017
The Programmatic Marketer
A user’s guide to advanced TV jargon
August 21, 2017
The Programmatic Marketer
What marketers candidly say about programmatic: ‘Salespeople rarely know the answer’
June 2, 2017
The Programmatic Publisher
Domain spoofing remains an unsolved issue in programmatic advertising
June 7, 2017
Media
Overheard at Dmexco: Ad tech vendors are ‘selling fear’
September 15, 2017
The Programmatic Marketer
How SSPs use deceptive price floors to squeeze ad buyers
September 13, 2017
Sponsored
Is trading technology poised for a header bidding-style disruption?
August 27, 2017
The Programmatic Marketer
Pernod Ricard takes more ad buying in-house — and sees the benefits
September 5, 2017
The Programmatic Marketer
‘A proverbial black box’: Open-exchange auctions have a transparency problem
May 8, 2017
The Programmatic Marketer
Programmatic icon: The Trade Desk playbook for growing a thriving ad tech business
May 17, 2017
The Programmatic Publisher
The state of header bidding in 4 charts
August 10, 2017
The Programmatic Publisher
More programmatic buyers are shunning Breitbart
March 16, 2017
The Confessions
Confessions of a media optimist: ‘What is overhyped is the death of this space’
July 28, 2017
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