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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Special Projects
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754
Results for ‘DSPs’
The Programmatic Marketer
The great winnowing: Ad buyers are dropping DSPs to reduce fees and duplication
June 19, 2017
The Confessions
‘Ad tech needs more human oversight’: Confessions of a publishing exec
November 29, 2017
The Programmatic Marketer
Lenovo’s Gary Milner: Beware of DSP overload
June 12, 2017
The Programmatic Publisher
‘A grandiose idea’: Inside TrustX’s grind to gain adoption
August 24, 2017
The Programmatic Marketer
Ad buyer, beware: How DSPs sometimes play fast and loose
May 25, 2017
Going Global
‘You need to be in Asia now’: How the Trade Desk is building operations in China
August 31, 2017
The Programmatic Publisher
‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump
October 18, 2017
The Programmatic Marketer
‘It’s not a sustainable market’: Header bidding puts a strain on DSPs
May 22, 2017
Member Exclusive
Digiday Research: PMPs have insufficient inventory to appease marketers
June 26, 2017
The Programmatic Publisher
The FT warns advertisers after discovering high levels of domain spoofing
September 27, 2017
Sponsored
Why publishers need to protect their reputations in the age of server-to-server
June 16, 2017
Media
‘It’s the gut of ad tech’: Inside the rise of Dmexco
September 11, 2017
The Programmatic Marketer
Ad tech eyes connected TV, but media buyers find limitations
September 25, 2017
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