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754 Results for ‘DSPs’

The Confessions

‘It won’t look anything like digital’: Confessions of a TV sales exec on programmatic TV

January 23, 2017
The Programmatic Publisher

‘Too many vested interests here’: Viewability concerns still plague agencies daily

February 10, 2017
Sponsored

Ad tech and ad blockers share common ground on inventory quality

February 27, 2017
Going Global

Why SSPs never gained traction among China’s publishers

December 22, 2016
Sponsored

“No one likes to be surprised by the bill”: Bringing buyers into the header bidding conversation

February 23, 2017
Marketing on Platforms

Opportunism knocks: Marketers and media take on Google

March 24, 2017
Sponsored

Debunking the video header bidding hype, a publisher’s guide

March 14, 2017
The Programmatic Publisher

‘The professionalization of fraud’: Agencies are alarmed by ‘Methbot’ scheme

December 21, 2016
The Programmatic Marketer

Adobe’s acquisition of TubeMogul: An ad tech consolidation tipping point

November 11, 2016
The Programmatic Marketer

‘Everything was easier at the beginning’: Marketers vent programmatic frustration

November 16, 2016
Marketing

Opinion: Data ownership remains an unsolved problem between agencies and clients

September 30, 2016
Media

Programmatic native is here, and premium publishers are wary

September 28, 2016
Media

Beware of page latency: The side effects to header bidding

September 20, 2016

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