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Electronic Arts has built its own ad server in a renewed push for ad dollars
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754
Results for ‘DSPs’
Sponsored
Stayin’ alive: a new innovation that’s giving us programmatic fever
November 28, 2017
The Programmatic Publisher
Why publishers don’t name and shame vendors over ad fraud
January 11, 2018
Marketing
The state of supply-path optimization
September 1, 2017
The Programmatic Publisher
5 things we learned about ads.txt in 2017
December 28, 2017
Sponsored
Major publishers have fallen victim to domain spoofing: can your business avoid the same fate?
December 8, 2017
The Programmatic Publisher
Programmatic advertising is preparing for the first-price auction era
October 5, 2017
Media
Sign of the times: Marketers flock to Dmexco for direct deals with ad tech
September 14, 2017
Member Exclusive
Digiday Research: 89 percent of marketers think ad tech companies can do more to improve transparency
October 20, 2017
Going Global
In China, platforms are cutting out media-buying agencies
September 14, 2017
Sponsored
How publishers are maximizing video revenue in five charts
December 7, 2017
The Programmatic Publisher
‘Every vendor has this problem’: Why website redirects keep plaguing publishers
December 7, 2017
Marketing
Transparency demands are pushing ad tech companies into specializing
August 29, 2017
The Programmatic Marketer
Sprint’s digital chief on programmatic: ‘We are taking full ownership’
September 18, 2017
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