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754 Results for ‘DSPs’

The Programmatic Marketer

‘Soft enforcement’: DSPs are beginning to enforce app-ads.txt

July 25, 2019
Sponsored

Marketers are beefing up personnel and partnerships to contend with data and regulations

January 8, 2020
The Programmatic Publisher

‘Sequential liability is bullshit’: Publishers press ad tech firms to protect them from programmatic clawbacks

January 28, 2020
The Programmatic Marketer

Why supply-path optimization hasn’t lived up to its promise

October 21, 2019
The Programmatic Marketer

Myth buster: Bid shading in first-price auctions is not all it appears

June 18, 2019
Retail Revolution

What ad buyers want from Walmart: more transparency, more control

January 8, 2020
The Programmatic Marketer

Supply-side platforms want to deal with advertisers directly

September 11, 2019
Marketing on Platforms

‘Dramatically different now than a year ago’: Programmatic buying for digital billboards is growing

June 10, 2019
The Programmatic Marketer

‘Incredible advantage’: How Amazon’s Sizmek acquisition will address its DSP’s weaknesses

June 6, 2019
WTF Series

WTF is SupplyChain Object?

October 17, 2019
The Programmatic Marketer

British Gas sees progress weaning itself off Google’s ad server

June 12, 2019
Member Exclusive

‘We’ve never had to adapt to anything like this’: Ad tech braces for more change

July 2, 2019
Sponsored

For publishers, display-friendly SSPs are much weaker with video ads

September 4, 2019

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