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754
Results for ‘DSPs’
The Programmatic Marketer
In ad tech, everyone wants less to mean more now
March 23, 2022
The Programmatic Marketer
A snapshot of the ad industry’s attempts to rewrite the identity narrative
March 29, 2022
Sponsored
Why boldness matters for publishers in the post-cookie future
October 19, 2021
The Programmatic Marketer
Why Criteo is purchasing the best-kept secret in digital media for $380 million
December 10, 2021
Life Beyond the Cookie
Cheat Sheet: Verizon Media adds shopping data with Catalina partnership
June 29, 2021
Member Exclusive
Digiday+ Research: What top ad-supported TV platforms offer advertisers
April 21, 2022
Business of TV
‘Building that ecosystem’: Contextual advertising begins to sprout in CTV, OTT ad markets
May 27, 2021
Equality and Opportunity
Publicis Media updates ad tech evaluation process to avoid cultural stereotypes, but getting information about algorithms ‘is hard’
May 20, 2021
Life Beyond the Cookie
‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak
April 19, 2021
Member Exclusive
Digiday Media Research: A comprehensive guide to third-party cookie alternatives
November 4, 2021
Member Exclusive
Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit
October 25, 2021
Member Exclusive
Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry
May 24, 2021
Life Beyond the Cookie
‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes
April 16, 2021
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