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Special Projects
Digiday+ Research
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754
Results for ‘DSPs’
The Programmatic Marketer
The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs
April 11, 2023
The Confessions
Confessions of an ad exec: Most activation in the ecosystem is inefficient and profits from that inefficiency
November 21, 2022
Member Exclusive
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
March 13, 2025
The Programmatic Marketer
How attention metrics is wending its way into the programmatic process for clients like the NBA
September 15, 2022
Digiday @ DMEXCO
Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022
September 20, 2022
The Programmatic Publisher
News publishers lament the role of verification firms in the programmatic market
March 14, 2023
Member Exclusive
Digiday+ Research: A guide to the top 10 ID alternatives for publishers
June 9, 2022
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Business of TV
Future of TV Briefing: Overhead during Digiday’s Future of TV Week Town Hall
November 9, 2022
The Programmatic Marketer
Inside the tensions countering advertisers’ latest quest for programmatic transparency
December 8, 2022
Member Exclusive
Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
December 19, 2022
Member Exclusive
Media Briefing: Why publishers hope chatbots will be the latest retention tool
May 25, 2023
Life Beyond the Cookie
The demand for cookieless targeting is fueling ‘SPO 2.0’
August 18, 2022
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