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4833
Results for ‘ real-time ads’
Future of Measurement
CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023
Member Exclusive
Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
April 23, 2024
The 2024 Notebook
The anti-predictions: Here’s what won’t happen in advertising in 2024
January 2, 2024
Member Exclusive
Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
January 23, 2024
Gaming & Esports
Why Niantic is investing in rewarded AR to develop new revenue streams
October 4, 2023
The Confessions
Confessions of an MFA publisher
September 18, 2023
Third-Party Cookie Primer
Chrome chaos: Unraveling the language of the third-party cookie demise
March 11, 2024
Business of TV
The case for and against Netflix’s premature venture into programmatic advertising
November 7, 2023
Gaming & Esports
Esto es lo que los especialistas del marketing deben saber sobre el Día del Inversionista de Roblox 2023
November 16, 2023
Marketing on Platforms
Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge
November 14, 2023
The History of Ad Tech
A History of Ad Tech Chapter 2: The Ad Net’s Golden Age
December 11, 2023
Member Exclusive
Media Buying Briefing: A tale of two reports (on media agencies)
November 18, 2024
Looking Back/Ahead to 2024
Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers
December 26, 2023
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