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4835 Results for ‘ real-time ads’

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Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

November 14, 2023
The Business of AI

AI Briefing: How Lexicon researches its approach to AI naming strategies

May 20, 2024
Member Exclusive

Media Buying Briefing: A look at agencies’ holiday spending strategies this year

November 27, 2023
Life Beyond the Cookie

‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers

March 4, 2024
Navigating Economic Instability

Hearst Magazines’ Lisa Howard says advertiser requests for 2024 are on the upswing

September 19, 2023
Marketing on Platforms

BeReal still has potential for advertisers, but its hype period is well and truly over

February 28, 2023
Member Exclusive

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

February 8, 2024
Future of Measurement

How agencies are measuring impact for brands beyond the classic core metrics

September 13, 2023
Member Exclusive

Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy

February 21, 2024
The Business of AI

Agencies weigh the pros and cons of generative AI as political advertising grows

August 15, 2023
Digiday Publishing Summit

Publishing execs express concern over generative AI’s impact on traffic and IP protections

September 25, 2023
Digiday @ Cannes

Cannes Briefing: What to expect out of Cannes Lions 2024

June 17, 2024
The Programmatic Publisher

How GroupM’s inclusion list decides which publishers it sells programmatically

July 24, 2023

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