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4835 Results for ‘ real-time ads’

Member Exclusive

Media Buying Briefing: A tale of two reports (on media agencies)

November 18, 2024
Looking Back/Ahead to 2024

Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers

December 26, 2023
Digiday @ CES

AI Briefing: How a media agency built a robotic alien to show off its generative AI tools

January 22, 2024
The 2024 Notebook

After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners

January 3, 2024
Third-Party Cookie Primer

Amazon sees opportunity amid the demise of third-party cookies

March 18, 2024
Third-Party Cookie Primer

Some publishers are starting to see revenue lift from alternative IDs

January 22, 2024
Experimental Channels

Why virtual influencers have died off despite the AI boom that has a chokehold on the industry

August 31, 2023
Member Exclusive

Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023

February 22, 2024
Member Exclusive

Research Briefing: Publishers find Q4 isn’t lucrative, despite varied revenue sources

November 9, 2023
Brand Safety

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities

November 28, 2023
Member Exclusive

Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions

November 22, 2023
The Business of AI

Beyond CES: Samsung, Google and Qualcomm are kicking off the race for AI-powered devices

January 18, 2024
Brands in Culture

How Klarna is using AI for cost savings, changing ‘extremely frustrating’ creative processes

May 31, 2024

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