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Electronic Arts has built its own ad server in a renewed push for ad dollars
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1445
Results for ‘ comscore’
Member Exclusive
Media Briefing: Bloomberg Media bets global expansion, TV and video will help weather the storm
January 12, 2023
Life Beyond the Cookie
‘We’re encouraged’: NewsPassID passes its pilot phase, seeks further scale
February 10, 2022
Subscriptions
How The Daily Beast is making money from potential subscribers before the point of conversion
February 23, 2022
Modern Newsroom
How TheStreet’s new editor-in-chief Sara Silverstein will oversee a growing staff to bring in more free readers
December 13, 2021
Business of TV
Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations
January 31, 2022
Digiday+ Media Buying Briefing
Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective
May 23, 2022
Life Beyond the Cookie
‘From millions to tens of millions’: How Insider’s first-party data offering grew in 2021
January 17, 2022
Member Exclusive
Media Briefing: As student athletes begin signing brand deals, sports publishers want in
July 29, 2021
Subscriptions
Why Texas Monthly thinks a pivot to video will help attract subscribers
February 11, 2022
Member Exclusive
Media Briefing: What publishers had to say at the Digiday Publishing Summit
September 30, 2021
Modern Newsroom
The BBC will double digital news team in North America to grow the commercial side of the business
February 16, 2022
Member Exclusive
Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market
March 30, 2022
Business of TV
A Q&A with Google’s Tim Craycroft about YouTube’s upfront pitch and ad product plans
May 17, 2022
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