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1445 Results for ‘ comscore’

Modern Newsroom

Bustle’s Charlotte Owen is on a mission to turn around Elite Daily

June 28, 2022
Member Exclusive

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

November 8, 2023
Member Exclusive

Future of TV Briefing: The big questions heading into this year’s upfront market

May 24, 2023
Modern Newsroom

Grid hires 3 journalists to boost political, news coverage ahead of midterms

August 4, 2022
Future of Measurement

A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

September 30, 2021
Future of Measurement

How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement

July 28, 2022
Member Exclusive

Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell

March 22, 2023
Business of TV

GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started

July 5, 2022
Member Exclusive

Future of TV Briefing: TV’s measurement overhaul hinges on universal support

February 2, 2022
Member Exclusive

Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame

January 26, 2023
Member Exclusive

Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies

May 9, 2022
Member Exclusive

Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover

October 26, 2022
Publishing in the Platform Era

‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

December 15, 2021

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