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1445 Results for ‘ comscore’

Equality and Opportunity

Black-owned publishers’ ad businesses grow due to increase in new advertisers and their investment in content

August 3, 2022
Life Beyond the Cookie

Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play

July 27, 2021
Member Exclusive

Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

March 2, 2023
Member Exclusive

Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns

July 11, 2022
Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

September 26, 2022
Publishing in the Platform Era

The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2

May 17, 2022
Member Exclusive

Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’

June 27, 2022
Announcement

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

October 4, 2022
Business of TV

‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

May 20, 2022
WTF Series

WTF is the difference between measurement and currency?

March 21, 2022
Token to Play

NFT holders might become the new membership model but could threaten other revenue streams

July 25, 2022
Media

Maven rebrands to The Arena Group and reorganizes around sports and finance

September 21, 2021
Member Exclusive

Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients

May 16, 2022

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