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3006 Results for ‘ analytics’

Member Exclusive

Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market

August 22, 2022
Business of TV

‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes

May 26, 2022
Audio Anywhere

The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront

May 13, 2022
Sponsored

How CTV marketers are being impacted by the state of data privacy

May 25, 2022
Member Exclusive

Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a new generation of talent to handle the ’90-second manifesto’

February 7, 2022
Member Exclusive

Future of TV Briefing: Smart TV makers seek to steal the screen

January 11, 2023
Member Exclusive

Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

March 2, 2023
Experimental Channels

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills

May 20, 2022
The Programmatic Publisher

Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace

March 16, 2022
The Programmatic Marketer

MiQ has entered advanced talks with potential new private equity backers

July 12, 2022
Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

September 26, 2022
Audio Anywhere

Media buyers note Spotify’s latest acquisitions are good for Spotify – but ask if they are good for podcasting

February 18, 2022
Marketing

‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie

March 30, 2022

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