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3007 Results for ‘ analytics’

Marketing

‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie

March 30, 2022
Brands in Culture

A ‘data buffet’: Mozilla’s review of pregnancy and period trackers sheds light on data privacy concerns

August 18, 2022
Member Exclusive

Media Buying Briefing: Flex workforce, fringe benefits are key to navigating the talent crisis

August 15, 2022
Member Exclusive

Future of TV Briefing: Video publishers look to strike a balance between YouTube Shorts and traditional YouTube

August 10, 2022
Member Exclusive

Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off

July 25, 2022
The Programmatic Publisher

‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising

May 4, 2022
Marketing

‘The threat is hollow’: True transparency is some way off for scaled advertisers

March 25, 2022
Member Exclusive

Media Buying Briefing: How will programmatic investment ride out the recession?

July 18, 2022
Sponsored

Three marketing analytics trends are driving performance in 2021

March 21, 2021
Future of Measurement

Why some advertisers could be reluctant to get on board with Google’s modeled measurement train

September 28, 2021
Future of Measurement

Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information

February 25, 2022
Sponsored

How marketers are evaluating data partners for privacy and performance

March 15, 2022
Life Beyond the Cookie

How Fandom is using its insights into fans’ online behavior to pitch advertisers

March 14, 2022

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