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2511 Results for ‘ analysts’

Member Exclusive

Marketing Briefing: As the CMO role continues to change, some organizations turn to a ‘fractional CMO’

July 19, 2022
Member Exclusive

Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?

January 23, 2023
Digiday @ Cannes

AB InBev’s balancing act between creative risk and corporate responsibility

June 19, 2023
Experimental Channels

A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

October 13, 2022
Member Exclusive

Media Buying Briefing: Has artificial intelligence reached ubiquity across the media agency landscape?

January 31, 2022
Publishing in the Platform Era

With first CMO hire, OpenWeb hopes to ‘de-troll’ the discussions and data space for publishers

September 20, 2022
Member Exclusive

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

August 7, 2023
Brand Safety

As the generative AI race heats up, so does the potential for it to have an ‘incredibly harmful impact’

February 14, 2023
Evolving Agencies

Stagwell buys Apollo Program to boost first-party data, SaaS offerings

July 18, 2022
Marketing on Platforms

Meta, Google earnings suggest RIP to the platform momentum narrative

October 28, 2022
The Programmatic Marketer

Criteo flaunts its retail wares as sell-off speculation mounts

February 9, 2023
Retail Revolution

Why McKinsey sees ‘commerce media’ as the go-to media and marketing investment channel of the future

September 14, 2022
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

July 10, 2023

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