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3197 Results for ‘ advertising tracking’

Member Exclusive

Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’

February 22, 2022
Strategizing for the Future

Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022

December 28, 2021
Marketing

‘The most significant investment for us this year’: Why Merrell footwear is dedicating half of its ad spend to digital video

March 23, 2022
Gaming & Esports

How recession-proof is the esports industry?

July 11, 2022
Member Exclusive

Future of TV Briefing: 5 questions about Netflix’s ad-supported plans

April 27, 2022
Member Exclusive

Media Briefing: The top trends in publishers’ businesses since the start of 2022

March 10, 2022
Data & Privacy

IAB Tech Lab unveils new working group to tackle evolving consent frameworks

February 7, 2022
Member Exclusive

Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves

April 19, 2022
Media

Fortune moves into wellness coverage under an expansive new financial deal with CVS

April 28, 2022
Sponsored

How marketers are leveraging creative refresh for CTV success

March 30, 2022
Member Exclusive

Digiday+ Research: What top ad-supported TV platforms offer advertisers

April 21, 2022
Member Exclusive

Media Briefing: How the digital media industry spent the summer

September 8, 2022
Data Regulation

California’s new privacy chief could push for rules on email-based ad identifiers

October 8, 2021

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