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3197 Results for ‘ advertising tracking’

Brands in Culture

‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now

December 2, 2021
Life Beyond the Cookie

GroupM’s Kieley Taylor and Amanda Grant are on the lookout for the future of identity in advertising

March 9, 2021
Sponsored

Unlocking the difference between Android versus iOS apps is unlocking new marketing opportunities

December 13, 2021
Sponsored

The publisher’s guide to first-party data in 2022

January 5, 2022
Brands in Culture

‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally

February 28, 2022
Member Exclusive

Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming

October 12, 2022
Member Exclusive

Future of TV Briefing: News organizations prepare for ‘the TikTok election’

November 2, 2022
Member Exclusive

Media Briefing: With the looming cookie apocalypse, ‘fully prepared’ publishers are going it alone, while others want to band together

April 28, 2022
Gaming & Esports

How FACEIT is turning its popular competitive gaming platform into inventory for esports ads

March 1, 2022
Member Exclusive

Marketing Briefing: Will Coinbase’s Super Bowl QR code stunt make marketers rethink their ROI metrics for the big game?

February 15, 2022
The Programmatic Publisher

With Google’s latest Privacy Sandbox update, European publishers see silver lining

February 9, 2022
Future of Measurement

Vrity’s latest research sets out to prove values-based advertising can affect the bottom line

February 3, 2022
Brands in Culture

‘Never going to explain the world of crypto with OOH’: Why crypto companies are focused on billboards for brand awareness, legitimacy

June 10, 2022

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