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3197 Results for ‘ advertising tracking’

Marketing on Platforms

‘Eyeballs are shifting’: Why a DTC shapewear company is spending big on Pinterest and TikTok

February 17, 2022
Marketing on Platforms

The Rundown: Facebook recommends spending your way through its measurement problems

September 23, 2021
Member Exclusive

Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

October 11, 2022
Sponsored

In the new streaming ecosystem, advertising can be additive

February 10, 2022
Data & Privacy

IAB Tech Lab – a reluctant peacekeeper in the privacy wars

January 14, 2022
Member Exclusive

Digiday+ Research: News Publisher Subscription Index

December 20, 2022
Marketing on Platforms

How a DTC vitamin company is rethinking its media mix as CPMs continue to rise

February 23, 2022
Sponsored

How marketers are tackling TV advertising in the connected age

November 9, 2021
Experimental Channels

Why Fiverr believes it’s finally time to bring back OOH advertising next year

November 24, 2021
Sponsored

Report: The CTV advertiser’s guide to identity

November 12, 2021
Marketing on Platforms

‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made

February 3, 2022
Member Exclusive

Media Briefing: Black-owned media execs are watching whether advertisers’ diversity commitments will withstand a recession

July 14, 2022
Marketing on Platforms

‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel

April 4, 2022

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