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3197 Results for ‘ advertising tracking’

Member Exclusive

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

November 29, 2021
Member Exclusive

Media Briefing: The pros, cons of three pricing models for publisher, sportbook content deals

September 29, 2022
Member Exclusive

Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays

January 11, 2022
Sponsored

Guide: How brands can get in on 2022 New Year’s resolutions

December 6, 2021
Marketing on Platforms

How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’

February 24, 2022
Brands in Culture

‘Honesty goes a really long way’: Why Nando’s chicken is keen on social commentary ads

March 18, 2022
Data Regulation

Ad trackers continue to collect Europeans’ data without consent under the GDPR, say ad data detectives

October 4, 2021
Brands in Culture

How Zola aims to communicate expanded wedding offerings, boost brand awareness as nuptials make a comeback

March 24, 2022
Life Beyond the Cookie

The Rundown: NBCUniversal’s first-party data platform keeps pace

January 6, 2022
Marketing on Platforms

‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok

April 6, 2022
Work Life

‘It feels so invasive’: Employers turn to tracking software to monitor remote workers, raising ethical questions

November 8, 2021
Marketing on Platforms

‘Still command a lot of time’: Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising

February 9, 2022
The Programmatic Marketer

Dysfunctional dynamics continue to blight ad tech’s prospects

March 15, 2022

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