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3196 Results for ‘ advertising tracking’

Marketing on Platforms

All creators want for Christmas is… the ultimate platform

December 22, 2022
Marketing on Platforms

Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO

May 17, 2023
Brands in Culture

Why Tractor Supply Company made its TV ad to look like TikTok

November 30, 2022
Gaming & Esports

How Candy Crush wants to expand even more on its 10th anniversary

November 14, 2022
Member Exclusive

Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty

August 23, 2022
Managing Through Crisis

The downturn ad economy: A tale of two narratives

August 1, 2022
Sponsored

How Comscore is simplifying pre- and post-campaign measurement for advertisers

December 8, 2022
Data & Privacy

As the FTC begins its lawsuit against Kochava, some see the ‘warning sign’ to ad-tech while others see an uphill battle

August 31, 2022
Navigating Economic Instability

Despite Q1’s slow start, publishers are bullish about events revenue for 2023

February 6, 2023
Member Exclusive

Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning

January 31, 2023
Marketing on Platforms

AI makes its mark at Havas Media Group

April 6, 2023
Content & Commerce

How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate

November 29, 2022
Sponsored

Why cookie deprecation is deflating performance and inflating costs for advertisers

November 22, 2022

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