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3196
Results for ‘ advertising tracking’
Content & Commerce
How social platforms changed digital marketing in 2022
December 29, 2022
Data & Privacy
Apple is building a demand-side platform
August 3, 2022
Marketing on Platforms
The latest threat of TikTok bans have caused marketers to raise an eyebrow
March 6, 2023
Brands in Culture
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
March 24, 2023
Sponsored
How Pixability is helping brands monitor YouTube and CTV campaigns for safety, performance and suitability
January 19, 2023
Member Exclusive
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
March 21, 2023
Agency Culture
How agencies are shaping the future of DEI beyond their own walls
March 27, 2023
Brands in Culture
How Zola is boosting its OOH spending in New York for ‘engagement season’
December 8, 2022
Future of Measurement
Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
October 24, 2022
Sponsored
How marketers are reaching audiences on second screens through CTV
May 16, 2023
The Programmatic Marketer
PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’
December 16, 2022
Marketing on Platforms
TikTok’s direct response capabilities don’t resonate with performance marketers — yet
October 26, 2022
Data & Privacy
Inside Google’s Privacy Sandbox pitch as a rollout starts to take shape
May 25, 2023
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