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3196 Results for ‘ advertising tracking’

Marketing

DTC reproductive brand ups video ad investment to get in front of more eyeballs

November 21, 2022
Marketing on Platforms

The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles

October 4, 2022
Member Exclusive

Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023

May 17, 2023
Business of TV

How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook

November 17, 2022
Data Regulation

California Attorney General says popular, digital ad opt-outs from trade groups don’t comply with CCPA

August 3, 2021
WTF Series

WTF are dark patterns?

October 31, 2022
Beyond Ads

Condé Nast’s Craig Kostelic credits 2022 revenue growth to global ad sales, despite operational hiccups

November 8, 2022
Data & Privacy

Frustration, hope and confusion amid industry’s search for TCF answers

October 14, 2022
Brands in Culture

Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z

December 5, 2022
Brands in Culture

A ‘data buffet’: Mozilla’s review of pregnancy and period trackers sheds light on data privacy concerns

August 18, 2022
Beyond Ads

The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals

February 1, 2023
Navigating Economic Instability

Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital

December 15, 2022
Member Exclusive

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

November 21, 2022

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