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3196 Results for ‘ advertising tracking’

Evolving Agencies

Agency offers up new optimization tool as auto advertisers seek the right balance of spend

August 5, 2022
WTF Series

WTF is MER?

July 19, 2022
Super Bowl

How brands and agencies are prepping this year’s hybrid Super Bowl war rooms

February 10, 2023
Marketing on Platforms

Why a DTC jewelry brand is doing ‘everything we can to not be heavily reliant on paid’ social media ads

July 8, 2022
Media

Apple’s iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected

June 7, 2022
Brands in Culture

Two years in, Bose’s first CMO outlines his plan for the brand

May 30, 2023
Going Global

Zoom taps brand partnerships to give growth, new products a boost

December 22, 2022
Member Exclusive

Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers

February 15, 2023
Looking Back/Ahead to 2024

Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024

December 25, 2023
Member Exclusive

Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter

April 20, 2023
Digiday+ Future of TV Briefing

Future of TV Briefing: Sneak peek at Future of TV Week

April 19, 2023
Member Exclusive

Media Briefing: How The Athletic used the World Cup as a kick off for its advertising business

December 15, 2022
Data Regulation

Study claims widespread collection of unconsented data

October 19, 2022

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