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3196 Results for ‘ advertising tracking’

Marketing on Platforms

U-Haul diversifies its social strategy to tell people it’s more than moving trucks

November 18, 2022
Sponsored

How clean rooms are helping marketers’ identity resolution efforts

October 27, 2022
Experimental Channels

As AI attention builds, so does the tension with how to handle it

April 5, 2023
Gaming & Esports

Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

December 1, 2022
Member Exclusive

Digiday+ Research: Publishers and ad execs grow cynical of third-party cookie depreciation

August 15, 2022
Brands in Culture

Why PepsiCo took to Instacart with its new campaign just in time for the NFL season

September 7, 2022
Marketing on Platforms

Why health care brand Supergut traded Facebook for TikTok

November 3, 2022
Evolving Agencies

Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing

February 16, 2023
Marketing on Platforms

Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok

December 1, 2022
Content & Commerce

What these latest consumer affinity trends tell us about marketing in 2023

December 2, 2022
Navigating Economic Instability

Global economic crisis sparks reappraisal of online ad spending by brand marketers

August 2, 2022
Member Exclusive

Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year

June 19, 2023
Navigating Economic Instability

The global ad spending slowdown is real as online media platforms brace for downturn

July 29, 2022

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