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3198 Results for ‘ advertising tracking’

The Business of AI

AI Briefing: What the ozone layer might teach us about holes in data

September 25, 2023
Data & Privacy

Google’s Privacy Sandbox is coming to Android

November 18, 2022
Member Exclusive

Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?

September 4, 2023
Beyond Ads

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim

May 12, 2023
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

July 10, 2023
Business of TV

NewFronts day three focuses on CTV measurement, ad tech and Spanish-language media platforms

May 4, 2023
The Confessions

Confessions of an ad exec: Most activation in the ecosystem is inefficient and profits from that inefficiency

November 21, 2022
Audio Anywhere

‘Mini gold rush’: How ad buyers are handling video podcast inventory

March 16, 2023
Strategizing for the Future

‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies

January 14, 2022
The Business of AI

Amidst all the generative AI hype, marketers navigate the noise to build and test new tools

August 16, 2023
WTF Series

WTF is cookie stuffing?

January 27, 2023
Sponsored

How ad tech is positioning itself for success in sustainable programmatic ecosystems

October 10, 2022
Retail Revolution

How and why DTC advertising hasn’t cooled off as much as once thought

August 23, 2022

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