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3196 Results for ‘ advertising tracking’

Sponsored

How agencies’ relationships with RMNs are continuing to evolve in 2023

May 31, 2023
Member Exclusive

Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023

December 19, 2023
Data & Privacy

With the release of Chrome 115, Google readies to enable Privacy Sandbox’s APIs

July 20, 2023
Marketing on Platforms

How social media pros are rewriting brand playbooks for the wave of new social platforms

October 24, 2023
WTF Series

WTF is device fingerprinting?

November 21, 2022
Gaming & Esports

How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel

July 11, 2023
Experimental Channels

Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards

August 1, 2023
Life Beyond the Cookie

How ad tech CEOs ride out a recession, according to Ogury’s new CEO

January 10, 2023
Member Exclusive

Media Briefing: Publishers explore the business-side applications of generative AI

April 4, 2024
Marketing on Platforms

Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers

July 25, 2023
Member Exclusive

Research Briefing: Pinterest pitches itself to marketers to build clout among platforms

October 12, 2023
Business of TV

TelevisaUnivision’s Donna Speciale sees TV’s measurement shift shoring up underrepresentation issue

May 16, 2023
The 2023 Notebook

In graphic detail: the rise of Amazon and Apple in adland

January 3, 2023

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