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3195 Results for ‘ advertising tracking’

The Programmatic Marketer

The ANA parts ways with PwC in its ongoing ad tech transparency project

June 6, 2023
Sponsored

New platforms are expanding streaming TV access to brands

February 9, 2023
Business of TV

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

May 2, 2024
The Programmatic Marketer

The investment banker’s view of ad tech

September 28, 2023
Member Exclusive

Research Briefing: YouTube faces child safety protocol concerns, as more marketers use hyper-personalized ad targeting

August 24, 2023
Sponsored

Acquisition, engagement and retention: Using marketing to take on streaming’s top challenges

May 4, 2023
Member Exclusive

Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO

April 29, 2024
Member Exclusive

CMO Strategies: Retail media’s rise — from Amazon to eBay

June 26, 2024
Data & Privacy

How the California Privacy Rights Act reshapes U.S. privacy compliance in 2023

December 19, 2022
Member Exclusive

Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

April 23, 2024
Member Exclusive

Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

December 5, 2023
Content & Commerce

What TikTok’s e-commerce launch could mean for marketers and content creators

August 18, 2023
Beyond Ads

Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound

August 28, 2023

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