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3196 Results for ‘ advertising tracking’

The Business of AI

Programmatic ads pose new brand risks amid the generative AI boom

June 29, 2023
Member Exclusive

Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize

January 25, 2024
Sponsored

How ad tech is tackling waste by optimizing supply chains

January 27, 2023
Looking Back/Ahead to 2024

Here’s what marketers are wishing for this holiday season

December 19, 2023
Business of TV

Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective

July 27, 2023
Beyond Ads

Less than half of The Independent’s revenue came from advertising in 2022

June 20, 2023
Retail Revolution

Why this luxury bedding brand is diversifying its media mix to get in front of shoppers

November 7, 2022
Member Exclusive

Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals

April 5, 2023
Audio Anywhere

Ray Chao explains how Vox Media is building up a podcast subscription business

July 18, 2023
Content & Commerce

Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?

January 25, 2023
Data & Privacy

Meta’s been blasted by the EU privacy watchdog for breaching GDPR — now what?

January 6, 2023
Member Exclusive

Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?

August 28, 2023
Marketing on Platforms

Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?

June 8, 2023

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