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3845
Results for ‘ ad pages’
WTF Series
WTF is Dovekey
September 28, 2020
Sponsored
Why advertisers are leaning into digital publishing strategies
October 7, 2020
The Programmatic Publisher
Publishers use advertising downturn to perform programmatic housekeeping
May 1, 2020
Life Beyond the Cookie
‘Ripped the Band-Aid on some hard decisions’: How The New York Times is reshaping its ad business for a cookie-less world
September 21, 2020
Member Exclusive
As AT&T considers downsizing its media business, whither WarnerMedia?
September 2, 2020
Member Exclusive
Media Briefing: Facebook pivots away from politics –publishers say ‘we’re just along for the ride’
February 11, 2021
Marketing on Platforms
Facebook is addressing ad buyer frustration with new ads-status tool
November 21, 2019
Media
‘Asymmetrical in every sense’: The latest console wars see Sony and Microsoft pursue diverging battle plans
September 25, 2020
Publishing in the Platform Era
‘A full-fledged cross-platform brand’: How BuzzFeed is expanding its Black vertical Cocoa Butter to YouTube, email
November 13, 2020
The Programmatic Publisher
New Google ‘confirmed clicks’ plan could depress publisher revenue
June 10, 2020
Member Exclusive
‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data
July 29, 2020
Subscriptions
‘We need you to fill the gap’: Publishers are making a hard sell for subscriptions
May 19, 2020
Marketing on Platforms
‘A different language’: Why venturing into meme-based marketing can be risky for brands
August 28, 2020
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