Facebook is addressing ad buyer frustration with new ads-status tool
Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year. Today, the company is introducing a new ads status page with the aim of keeping buyers updated about issues with the platform.
Advertisers have asked Facebook to be more communicative when there’s an outage with the notoriously unpredictable Facebook Ads Manager. Now, aside from speaking to specific Facebook representatives, the new page will give buyers a place to check if there’s an issue with the platform as well as on the status of their ads.
Google, the other major player in the duopoly, already offers buyers a page to check on the status of their ads. Now, Facebook is giving buyers a similar page to check on ads. This move to be more transparent with buyers about what’s going on with the platform follows recent complaints about the back end being so wonky that buyers and direct-to-consumer companies were looking for alternatives. And in recent years, buyers have publicly griped about various issues with Facebook Ads Manager, particularly around the kickoff to the holiday shopping season. Those complaints ramped up last year when the platform suffered an extended outage shortly before Black Friday.
Facebook said it will also increase its support for advertisers throughout Black Friday and Cyber Monday. For large advertisers that will include “around the clock support.” For small businesses, Facebook will increase support through chat during that time period.
Facebook also plans to “notify advertisers within Ads Manager about any major change across five most common metrics (amount spent, cost per result, impressions, reach, and results) to flag campaigns that may need attention,” according to the company statement.
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens.
Short-form video needs better monetization, creator funds aren’t the way to do it
Creator funds have almost been like a stepping stone before a more permanent solution is either considered or put into place.
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
The beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines.
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
Canva and Adobe are just two of several major design and visual platforms that are rapidly introducing new generative AI capabilities in the service of brands.
Terry Kawaja explains why he invested in Possible, the Dmexco founder’s new conference
Kawaja believes Possible will super-serve the intersection of marketing, media and tech like no other tentpole can. And he's invested his own money into it.