Facebook is addressing ad buyer frustration with new ads-status tool
Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year. Today, the company is introducing a new ads status page with the aim of keeping buyers updated about issues with the platform.
Advertisers have asked Facebook to be more communicative when there’s an outage with the notoriously unpredictable Facebook Ads Manager. Now, aside from speaking to specific Facebook representatives, the new page will give buyers a place to check if there’s an issue with the platform as well as on the status of their ads.
Google, the other major player in the duopoly, already offers buyers a page to check on the status of their ads. Now, Facebook is giving buyers a similar page to check on ads. This move to be more transparent with buyers about what’s going on with the platform follows recent complaints about the back end being so wonky that buyers and direct-to-consumer companies were looking for alternatives. And in recent years, buyers have publicly griped about various issues with Facebook Ads Manager, particularly around the kickoff to the holiday shopping season. Those complaints ramped up last year when the platform suffered an extended outage shortly before Black Friday.
Facebook said it will also increase its support for advertisers throughout Black Friday and Cyber Monday. For large advertisers that will include “around the clock support.” For small businesses, Facebook will increase support through chat during that time period.
Facebook also plans to “notify advertisers within Ads Manager about any major change across five most common metrics (amount spent, cost per result, impressions, reach, and results) to flag campaigns that may need attention,” according to the company statement.
‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
The executive order signed late last week has now spurred advertisers who were considering testing the nascent platform to steer clear for the time being, especially since TikTok now has until September 20th to sell its U.S. operations or face the consequences of President Trump’s order.
Member Exclusive‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder
If you ask agency talent about the job search you’ll hear them bemoan alleged fake job postings as an industry scourge.
WTF is redirect tracking?
Redirect tracking offers an alternative to the third-party cookie, which is why web browsers are clamping down on it.
SponsoredSeeking revenue stability, publishers are assessing buy-side credit risks
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
‘Let’s put it out in the world’: Why Code and Theory is creating its own thought leadership publication, Decode
The publication gives the agency a home for opinion and thought leadership pieces from its staffers, many of whom have been writing pieces for industry publications in recent years.
Member Exclusive‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business models
To survive, agencies have to change how they do business instead of making cuts here or there to manage for the next quarter.