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875 Results for ‘ Nielsen’

Marketing

‘Agencies take too long to get things done’: Brands sound off on in-house agencies and data problems

December 11, 2018
Member Exclusive

Video Briefing: BuzzFeed layoffs prompt new talk of mergers

January 30, 2019
Future of TV

‘Everybody’s working toward the same goal’: comScore creates tool to measure video ads across platforms

August 1, 2018
Future of TV

‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch

December 14, 2018
Future of TV

‘There is scale there’: Myths of addressable TV advertising

December 19, 2018
Marketing on Platforms

‘Amazon is Google in 2008’: Overheard at Digiday’s Media Buying Summit

October 17, 2018
Marketing

Advertising Week Briefing: ‘There’s a lot of failing upwards’

October 3, 2018
Member Exclusive

What happened to Jon Mandel?

October 8, 2018
Member Exclusive

With TV viewing spreading across platforms, NBCU’s Kavita Vazirani is trying to get to the true value of an ad view

October 2, 2018
Digiday @ CES

CES Briefing: P&G’s Marc Pritchard is focused on cross-platform measurement

January 9, 2019
Member Exclusive

Video Briefing: Apple and Google’s app store taxes can be costly for OTT channels

January 9, 2019
Publishing in the Platform Era

Snapchat Discover opens up measurement doors, but media buyers don’t expect to shift ad dollars

November 6, 2018
Marketing on Platforms

Ad buyers question the quality of Facebook’s premium video ads

October 3, 2018

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