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6479
Results for ‘ Brand Engagement’
Evolving Agencies
Why media agencies are developing finance-based marketing and business intelligence expertise
July 10, 2024
The Programmatic Marketer
Ad tech companies vie to fill Oracle’s void after shutdown
June 28, 2024
Evolving Agencies
How one independent agency has watched the industry evolve over the last decade
January 15, 2024
Marketing on Platforms
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
July 26, 2024
Sponsored
Q&A: How brands and retailers are using commerce media and data for more accurate campaigns
November 14, 2023
Beyond Ads
Soccer publishers pitch U.S. advertisers on evergreen sponsorship around the sport
June 20, 2024
Sponsored
Insights to get ahead of BFCM planning
August 18, 2023
Subscriptions
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
April 30, 2024
Gaming & Esports
Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023
September 20, 2023
Marketing on Platforms
The Rundown: Everything you need to know about Reddit as the platform goes public
March 21, 2024
Member Exclusive
Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
October 16, 2023
Strategizing for the Future
How agencies are tackling growing sports media fragmentation
February 23, 2024
Publishing in the Platform Era
Meta wants Threads to keep a light tone, but some publishers say the audience is ready for news
July 25, 2023
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