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How USA Today Co. is trying to beat AI Overviews on World Cup news
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    6479 Results for ‘ Brand Engagement’
  • Evolving Agencies

    Why media agencies are developing finance-based marketing and business intelligence expertise

    July 10, 2024
  • The Programmatic Marketer

    ​​Ad tech companies vie to fill Oracle’s void after shutdown 

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  • Evolving Agencies

    How one independent agency has watched the industry evolve over the last decade

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  • Marketing on Platforms

    Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

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    Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

    November 14, 2023
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    Soccer publishers pitch U.S. advertisers on evergreen sponsorship around the sport

    June 20, 2024
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    April 30, 2024
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    Gaming & Esports

    Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023

    September 20, 2023
  • Marketing on Platforms

    The Rundown: Everything you need to know about Reddit as the platform goes public

    March 21, 2024
  • Member Exclusive

    Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth

    October 16, 2023
  • Strategizing for the Future

    How agencies are tackling growing sports media fragmentation

    February 23, 2024
  • Publishing in the Platform Era

    Meta wants Threads to keep a light tone, but some publishers say the audience is ready for news 

    July 25, 2023
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