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How USA Today Co. is trying to beat AI Overviews on World Cup news
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6479
Results for ‘ Brand Engagement’
Gaming & Esports
Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
February 21, 2024
Gaming & Esports
10 years with esports org Team Liquid: A conversation with Juan “Hungrybox” Debiedma
May 29, 2024
Brands in Culture
If music marketing is a gateway to culture, brands must navigate carefully, execs say
January 11, 2024
Member Exclusive
Marketing Briefing: Marketers focus on search, discoverability as social media use evolves
September 12, 2023
Sponsored
WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline
December 5, 2024
Marketing on Platforms
As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up
August 16, 2023
Brands in Culture
How Klarna is using AI for cost savings, changing ‘extremely frustrating’ creative processes
May 31, 2024
Content & Commerce
Digiday Media names David Amrani CEO
January 11, 2024
Member Exclusive
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger
November 8, 2023
Content & Commerce
Video commerce platform Firework tests generative AI with The Fresh Market
May 8, 2023
Digiday Publishing Summit
For premium publishers, proving an advertiser’s return on investment is more important than ever
September 22, 2023
Brands in Culture
Why brands like Chipotle, JetBlue are spotlighting employees in ads as they seek Gen Z talent for fall
September 6, 2023
Publishing in the Platform Era
Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers
November 28, 2023
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