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6479 Results for ‘ Brand Engagement’

The Business of AI

How IBM and the US Open are using Watsonx to create more AI-generated tennis content

August 27, 2024
Digiday @ DMEXCO

Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year

May 26, 2022
Marketing on Platforms

Inside Ocean Spray’s holiday TikTok strategy with JoJo Siwa

November 9, 2022
Member Exclusive

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades

April 23, 2024
Brands in Culture

Cereal company builds millennial, Gen Z following on TikTok, Instagram as social media behavior and algorithms change

July 5, 2023
Business of TV

Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars

May 8, 2024
Digiday @ CES

CES Briefing: Brands use CES stage to spotlight AI innovation

January 12, 2024
Member Exclusive

Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?

March 30, 2026
The Business of AI

Perplexity’s new rev-share publisher program is live, but not all pubs are sold

July 30, 2024
Digiday @ Cannes

Cannes Briefing: Sports hold full court at Cannes Lions 2024

June 21, 2024
Gaming & Esports

Roblox reports early positive organic lift after advertising beta test

May 5, 2023
Marketing on Platforms

Reddit looks to build out sales efforts, ad offerings ahead of IPO

March 6, 2024
Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024

December 18, 2023

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